“You wouldn’t publish a newspaper without liability insurance, so you should take the same precautions with blogging, if you have any kind of audience or readership,” said Granju, 41, a Knoxville, Tennessee, resident.
The cost of defending against legal action can range from $5,000 to at least $100,000 if the case goes to trial, said Ron Coleman, a trademark lawyer at Goetz Fitzpatrick in New York. Of the 256 lawsuits dating as early as 1994 through April tracked by the New York-based Media Law Resource Center, damages were awarded in 17 cases, totaling $43.9 million.
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