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« Will anyone pay for anything? | Main | Google Engineering Director Spells Out Vision for the Future of Digital Books »

Microsoft offered Robert Scoble his old job back

He helped break the old equation of PR + Journalists = Consensus Of Wisdom and that, in the final analysis, has probably been a good thing.

On the importance of corporate blogging. "I feel stronger about it now than ever. If you look at the Net, many, many companies use blogs. Even Apple Computer has soemthing similar. The best blogging is done when you're under pressure. You win customers over when you have to bite your lip [and admit to failings].

On the next web era. "Web 2.0 is almost eight years ago and the 2010 Web, New Web or Now Web will be about the real-time web."

» CIO UK [ Contribute: submit link / submit article ]

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