“It is not free, and is not going to be,” Diller said today at the Fortune Brainstorm conference in Pasadena, California. Diller, joined a group of media chiefs, from John Malone to Robert Iger, who are challenging the accepted model that consumers pay for Internet access and then content is free. Diller predicted there will be three revenue streams: advertising, subscriptions and transactions.
“We have ample evidence both in traditional and new media that people are willing to pay for quality, to pay for choice and to pay for convenience,” Iger said. “And they are willing to pay for what they perceive as value.”
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