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SEC chief gets blogging

Chairman of the SEC, Christopher Cox, has joined the blogging world.

In a comment on Sun Microsystem's chief executive, Jonathan Schwartz's blog, the SEC chief showed interest in Mr Schwartz's recent request that blogs be used as a way to expand investors' access to information. In a triumph of PR, Mr Cox posted the text of a letter he had sent last week in response to a letter from Mr Schwartz on the subject. "Since you're talking about trasparency and efficiency in communications, I though you might appreciate my taking advantage of the internet's speed and potential for broad dissemination by posting here as well," he added.

Blog Business Summit

Are you interested in learning how to leverage blogging for your business? If so, you should have been at Blog Business Summit last week!

Two common themes were search engine optimization (SEO) and engagement with your blog's audience. Google favors fresh content and links -- so, the simplest way to drive more traffic to a blog is to give your posts more google-relevant titles. Blogs also have great potential to engage readers in a conversation about their content. Robert Scoble mentioned that his blog's audience's engagement level is much higher than most websites because he brings his personality to his blog & stays authentic.

via: BlogCo

The Executive Guide to the BlogoSphere [PDF]

Christopher Graves, Ogilvy Public Relations Worldwide
Download PDF: BlogoSphere